Proudly Canadian owned and operated
High-Performance Website for a Multi-Location Metal Recycler
ABC Recycling needed a modern, conversion-focused website to showcase services, accepted materials, and yard locations—while making it easier for industrial suppliers and the public to request services and quotes. We designed and developed a fast, mobile-first website that elevates brand credibility, improves local SEO across multiple cities, and streamlines lead capture for B2B and residential users.
Crafting a Seamless Online Experience for a Modern Recycling Brand
A Digital Blueprint for Success, ABC Recycling’s Responsive Website
Custom WordPress Development: We built a fully responsive, accessible website in WordPress (Elementor + custom blocks) with a scalable information architecture for services, locations, and materials. Editing is simple for the internal team, with reusable components and field-based content (ACF) to keep everything consistent and on-brand.
Multi-Location SEO & Local Landing Pages: We implemented a location hub with individual “yard” pages (hours, address, Google Map, phone, accepted materials, and CTAs) to support multi-location SEO. Each page includes LocalBusiness/Place schema, NAP consistency, driving directions, and prominent click-to-call buttons for mobile.
Speed, Core Web Vitals & Reliability: Image compression (modern formats), critical CSS, code splitting, caching, and CDN integration deliver a snappy UX and strong Core Web Vitals on mobile. We added uptime monitoring and security hardening to reduce risk and ensure consistent performance during traffic spikes.
SEO Foundation & Structured Data: We applied on-page SEO best practices: keyword-rich H1/H2s, optimized meta titles/descriptions, internal linking, breadcrumbs, and schema.org (LocalBusiness, Service, FAQ). Clean URL structure and XML sitemaps help search engines crawl materials, services, and locations at scale.
Secure, North America–Hosted Infrastructure (WebCrafters Cloud): ABC Recycling is hosted on our managed WebCrafters Cloud in North America, delivering low-latency performance, reliable uptime, and strong security. The stack includes optimized PHP-FPM + Nginx, object caching (Redis), edge CDN, WAF/DDoS protection, daily off-site backups, and proactive uptime monitoring. Keeping the site on North American infrastructure supports data-sovereignty preferences, improves Core Web Vitals on mobile, and ensures fast page loads across Canada and the U.S.
