Website redesign · Real estate
Mehrdad Haghjoo Real Estate
A full redesign for a Metro Vancouver REALTOR®, with plain-spoken copy, a booking calendar synced to iCloud, seven BC real estate calculators and 16 neighbourhood guides with Census data.
- Industry
- Real estate
- Location
- Metro Vancouver, BC
- What we did
- Website redesign, Custom WordPress theme, Online booking, Real estate calculators, Local SEO, Hosting
- 7 calculatorswith BC rules built in
- 16 area guideswith Census data and maps
- Book a callsynced to his iCloud calendar
Objectives
What Mehrdad Haghjoo Real Estate needed from this website redesign project, and what we built for it.
The goal
Sound like Mehrdad, not like a template
What we built
A custom WordPress theme with plain, honest copy, and his MLS® Medallion Club standing and 4.9 Google rating shown up front.
The goal
Turn visits into conversations
What we built
A Book a call button on every page that opens a booking calendar for buying, selling and pre-sale topics, synced with his iCloud calendar so a time is never double booked.
The goal
Give buyers and sellers a reason to stay
What we built
Seven BC real estate calculators, from mortgage payments and CMHC insurance to property transfer tax, pre-sale deposits and rent versus buy.
The goal
Show up for neighbourhood searches
What we built
Sixteen area guides across Metro Vancouver, each with Statistics Canada Census charts and a free OpenStreetMap map.
The goal
Make it easy to run and measure
What we built
Every detail editable in one settings screen, SEO and schema built in, and every button, form, booking and calculator tracked in GA4.
Prototyping
Mehrdad Haghjoo Real Estate, page by page, before colour and photos.
The home page and the main inner pages as greyscale wireframes, for desktop and for phones. With colour and photography taken out, what is left is the structure: where the navigation, headings, images and calls to action sit on each page.
Colour and style
The look of Mehrdad Haghjoo Real Estate.
Forest green and warm yellow on cream, with extra bold Plus Jakarta Sans headings and a quiet video of Vancouver homes behind the hero. The look is calm and local rather than glossy, to match the straight-talking copy.
Headings
Plus Jakarta Sans
Body text
Plus Jakarta Sans
Content
What the site says, and where.
The old site led with featured listings and a blog last updated in 2024, and the home page had no main heading. The new site is organized around what visitors want to do: buy, sell, buy a pre-sale, learn about an area or run the numbers, with a free call one click away on every page.
Home
- Buying
- Selling
- Pre-sale
- Home valuation
- Area guides (16)
- Real estate tools (7)
- Market insights
- About
- FAQ
- Book a call
- Contact
The build
How the Mehrdad Haghjoo Real Estate website was built.
Mehrdad's previous site was built from Elementor Pro, JetEngine and several add-ons, with booking, reviews and chat each coming from a different plugin. We replaced it with a custom WordPress theme and four purpose-built plugins, so everything works together, loads quickly and can be updated from one place.
Custom WordPress theme
A custom theme with its own page sections, brand, fonts, contact details and Google rating all managed from one settings screen, so a change in one place updates the whole site.
Booking calendar with iCloud sync
Visitors book a free phone call or meeting by topic. Business hours, BC statutory holidays and rest time between meetings are respected, bookings go straight into his iCloud calendar and branded emails confirm and remind.
Seven BC real estate calculators
Mortgage, affordability, rent versus buy, property transfer tax, pre-sale deposits, sell and buy, and investment property, with CMHC insurance, the stress test and first-time buyer exemptions built in.
Area guides with Census data
Sixteen neighbourhood pages with charts from the Statistics Canada Census Profile, refreshed automatically, and OpenStreetMap maps with no Google fees.
SEO and schema
One clear heading per page, local keywords, and RealEstateAgent, breadcrumb, article and FAQ schema, with Yoast SEO for titles and descriptions.
Speed and tracking
A poster image loads before the hero video, fonts are self-hosted and scripts deferred, and every button, form, booking and calculator is tracked in GA4 through Google Tag Manager.
Hosted on WebCrafters Cloud
North American hosting on Nginx and PHP-FPM with Redis caching, an edge CDN, WAF and DDoS protection, daily off-site backups and uptime monitoring.
The build
Start today
Tell us about your project. A project lead replies within one business day.
Two minutes to fill in, no obligation. You get a written quote with a fixed price and a start date, and it does not change unless the scope does.
- Written quote within one business day
- One project lead from your first message to launch
- Payment plans of up to 24 months
"*" indicates required fields