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Portfolio

Website redesign · Architecture

Sheida Moradi Architects

A full redesign for a Los Angeles architect, with six service sections, a filterable portfolio of 33 projects, local area pages, a permit journal and a consultation request that takes plans and photos.

Industry
Architecture
Location
Los Angeles, California
What we did
Website redesign, Custom WordPress theme, Elementor widgets, Project portfolio, Local SEO, Hosting
Full page of the Sheida Moradi Architects website
  • 33 projectsone page each, filtered by type
  • 6 serviceseach with its own section and proof
  • 1 business dayreply promised on every request

Objectives

What Sheida Moradi Architects needed from this website redesign project, and what we built for it.

  1. The goal

    Show the services, not just the portfolio

    What we built

    A Services page with six clear sections, from restaurant and café design and change of use to custom homes, ADUs and interiors, each with what is included and the related projects.

  2. The goal

    Turn visits into consultation requests

    What we built

    A Schedule a Consultation button on every page, and a form that asks for the project type, city and timeline and accepts plans and photos, with a reply promised within one business day.

  3. The goal

    Let the work speak

    What we built

    A portfolio of 33 projects with one clean address each, filters for commercial, residential and interior work, and a page per project with its specs and gallery.

  4. The goal

    Show up for local searches

    What we built

    Area pages for Calabasas, Woodland Hills, Los Angeles and the West San Fernando Valley, plus a journal of permit guides written for owners.

  5. The goal

    Keep the credentials in plain view

    What we built

    Her PhD from the University of Tokyo, NCARB certification, California licence, seat on the Calabasas Architectural Review Panel and her Alfred Coffee work, each said once and said clearly.

Prototyping

Sheida Moradi Architects, page by page, before colour and photos.

The home page and the main inner pages as greyscale wireframes, for desktop and for phones. With colour and photography taken out, what is left is the structure: where the navigation, headings, images and calls to action sit on each page.

Home
Sheida Moradi Architects wireframe: Home
Services
Sheida Moradi Architects wireframe: Services
Projects
Sheida Moradi Architects wireframe: Projects
Process
Sheida Moradi Architects wireframe: Process
Home, phone
Sheida Moradi Architects wireframe: Home, phone
Schedule a consultation, phone
Sheida Moradi Architects wireframe: Schedule a consultation, phone

Colour and style

The look of Sheida Moradi Architects.

Charcoal and terracotta on warm paper tones, with light Fraunces headings and full-width photography of the finished spaces. The look is calm and editorial, the way a design-led practice presents its work, with the photos doing most of the talking.

Headings

Fraunces

Body text

DM Sans

Content

What the site says, and where.

The old site had no service pages, so every search for a café architect or a change of use permit had to land on the home page. Several projects had two or three addresses, and the same claims were repeated across the home page. The new site is organized around what a visitor needs to decide: what she does, the work itself, how a project runs from first meeting to permit, and how to start.

The build

How the Sheida Moradi Architects website was built.

We rebuilt the site on a custom WordPress child theme with its own Elementor widgets, so Sheida's team can keep editing every page in Elementor while the design, speed and structure stay consistent. Everything custom lives in the theme, with no page builder add-ons.

  • Custom theme and Elementor widgets

    A child theme of Hello Elementor with ten purpose-built widgets, including the media hero, project grid, service list and journey timeline, so pages stay editable in free Elementor without Elementor Pro or add-ons.

  • Project portfolio with filters

    Thirty-three projects, each on one clean address, with commercial, residential and interior filters, spec fields for location, size, year and role, and a gallery on every project page.

  • Projects panel for the client

    A separate, password-protected panel where the team edits project text and photos, with a change log of every edit. Changes are exported as a package and reviewed before they are imported on the website.

  • Consultation request with uploads

    A Gravity Forms request that asks for project type, city and timeline and accepts up to five plans or photos, with a reply promised within one business day.

  • Local SEO and schema

    Area pages for four service areas, a permit journal, one clear heading per page, redirects from the old project addresses, and Architect and LocalBusiness schema alongside Yoast SEO.

  • Speed and maps

    Self-hosted Fraunces and DM Sans fonts, deferred scripts and trimmed assets, Google reviews loaded only when needed, and an OpenStreetMap office map in place of a Google Maps embed on every page.

  • Hosted on WebCrafters Cloud

    North American hosting on Nginx and PHP-FPM with Redis caching, an edge CDN, WAF and DDoS protection, daily off-site backups and uptime monitoring.

Sheida Moradi Architects website: Home
Home
Sheida Moradi Architects website: Services
Services
Sheida Moradi Architects website: About
About
Sheida Moradi Architects website: Process
Process
Sheida Moradi Architects website: Projects
Projects
Sheida Moradi Architects website: Project page
Project page
Sheida Moradi Architects website: Calabasas area page
Calabasas area page
Sheida Moradi Architects website: Journal
Journal
Sheida Moradi Architects website: Schedule a consultation
Schedule a consultation
Sheida Moradi Architects website: Contact
Contact
Sheida Moradi Architects website: Home on a phone
Home on a phone
Sheida Moradi Architects website: Projects on a phone
Projects on a phone
Sheida Moradi Architects website: Schedule a consultation on a phone
Schedule a consultation on a phone

The build

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