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Website design · Scrap metal recycling and steel sales

Skagit River Steel & Recycling

A fast, mobile-first website for the only full-service scrapyard and steel supplier in Skagit County, with recycling services, metal sales and careers each given their own place, and a quote request one tap away on every page.

Industry
Scrap metal recycling and steel sales
Location
Burlington, WA
What we did
Web design, Local SEO, Hosting
Full page of the Skagit River Steel & Recycling website
  • Since 1958family story told on every page
  • Mobile-firstCore Web Vitals passing
  • One tapto call or request a quote

Objectives

What Skagit River Steel & Recycling needed from this website design project, and what we built for it.

  1. The goal

    Show what the yard takes and what it sells

    What we built

    Recycling services and metal sales are separate parts of the site, each with its own pages, so a contractor looking to sell scrap and a fabricator looking to buy steel both land in the right place.

  2. The goal

    Make it easy to call or ask for a quote

    What we built

    The phone number, hours and address sit in the top bar of every page, with a click-to-call button and a contact form that asks only for what is needed.

  3. The goal

    Be found in Skagit County and the surrounding area

    What we built

    An areas-we-serve section, LocalBusiness schema and page titles written for the searches people in Burlington, Mount Vernon and Anacortes actually make.

  4. The goal

    Load fast on phones

    What we built

    Built mobile-first, with compressed images, critical CSS, caching and a CDN, tuned for Core Web Vitals.

  5. The goal

    Fit the ABC Recycling family

    What we built

    A design that stands on its own but shares the structure of the ABC Recycling site, so both can be maintained the same way.

Prototyping

Skagit River Steel & Recycling, page by page, before colour and photos.

The home page and the main inner pages as greyscale wireframes, for desktop and for phones. With colour and photography taken out, what is left is the structure: where the navigation, headings, images and calls to action sit on each page.

Home
Skagit River Steel and Recycling wireframe: Home
About us
Skagit River Steel and Recycling wireframe: About us
Recycling services
Skagit River Steel and Recycling wireframe: Recycling services
Metal sales
Skagit River Steel and Recycling wireframe: Metal sales
Home, phone
Skagit River Steel and Recycling wireframe: Home, phone
Recycling services, phone
Skagit River Steel and Recycling wireframe: Recycling services, phone

Colour and style

The look of Skagit River Steel & Recycling.

Deep blue with one safety-orange accent for calls to action, condensed uppercase headings and aerial photography of the yard, so the first screen reads as a working scrapyard before a word is read.

Headings

Barlow Condensed

Body text

Inter

Content

What the site says, and where.

Recycling services are split by customer: ferrous and non-ferrous metals, commercial recycling, scrap collection with bin sizes, construction and demolition, and farm recycling. Metal sales lists what is stocked and what can be ordered, cut and delivered. Careers, community and the family history each have their own section.

The build

How the Skagit River Steel & Recycling website was built.

Skagit River Steel & Recycling needed a site that explains what the yard buys and sells, makes it easy to call or request a quote, and is found across Skagit County. This is what went into it.

  • Custom WordPress build

    A responsive, accessible site in WordPress with a structure for recycling services, metal sales, careers and community that can grow. Reusable components and field-based content keep every edit consistent.

  • Local SEO

    Page titles, descriptions and headings written for Burlington and Skagit County searches, an areas-we-serve section, LocalBusiness schema and consistent name, address and phone details.

  • Speed and Core Web Vitals

    Images compressed, critical CSS, caching and a CDN, tuned for phones first.

  • Contact and quote paths

    Phone number, address and hours in the top bar, click-to-call on phones, a contact form and a careers form, all wired to the yard's inbox.

  • Hosted on WebCrafters Cloud

    North American hosting on Nginx and PHP-FPM with Redis caching, an edge CDN, WAF and DDoS protection, daily off-site backups and uptime monitoring.

  • Security and reliability

    Security hardening and uptime monitoring, so the site stays available when traffic spikes.

Skagit River Steel and Recycling website: Home page
Home page
Skagit River Steel and Recycling website: Recycling services
Recycling services
Skagit River Steel and Recycling website: Metal sales
Metal sales
Skagit River Steel and Recycling website: About
About
Skagit River Steel and Recycling website: Contact
Contact
Skagit River Steel and Recycling website: Careers
Careers
Skagit River Steel and Recycling website: Home page on a phone
Home page on a phone
Skagit River Steel and Recycling website: Recycling services on a phone
Recycling services on a phone

The build

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