Website redesign · Metal fabrication
Vancouver Metals
A sustainability-led redesign for a North Vancouver metal fabrication and recycling company, with a streamlined quote flow and SEO-ready structure.
- Industry
- Metal fabrication
- Location
- North Vancouver, BC
- What we did
- Website redesign, SEO, Quote forms, Hosting
- Redesignsustainability-led brand
- Quote flowstreamlined requests
- SEOstructured metadata
Objectives
What Vancouver Metals needed from this website redesign project, and what we built for it.
The goal
Reflect the company's commitment to sustainability and modern metal fabrication
What we built
A redesign led by photography of finished work, with the sustainability message carried through every page.
The goal
Show the services in a way that is easy to browse
What we built
Railings, gates and fences each have their own page, backed by a gallery of completed projects.
The goal
Make quote requests simple
What we built
Custom quote and consultation forms, reachable from every page.
The goal
Give search engines a clean structure to read
What we built
Fast-loading pages, structured metadata and headings written around what customers search for.
Prototyping
Vancouver Metals, page by page, before colour and photos.
The home page and the main inner pages as greyscale wireframes, for desktop and for phones. With colour and photography taken out, what is left is the structure: where the navigation, headings, images and calls to action sit on each page.
Colour and style
The look of Vancouver Metals.
Black and white with a single red accent, and large photography of finished railings and staircases doing most of the talking.
Headings
Lato
Body text
Lato
Content
What the site says, and where.
Each product line has its own page with photography of completed work, and every page ends in a quote request.
Home
- Railings
- Gates
- Fences
- About us
- Contact us
The build
How the Vancouver Metals website was built.
Vancouver Metals wanted a site that reflects its commitment to sustainability and modern metal fabrication, shows the work clearly and makes it simple to ask for a quote.
Custom WordPress build
A fully responsive site built in WordPress, so the team can manage and update content themselves.
Search optimization
Fast-loading pages, structured metadata and content written around what customers search for.
Project gallery
A portfolio of completed railings, gates and fences with large photography, to show the standard of the work.
Quote and contact forms
Custom forms for quote requests and consultations, reachable from every page.
Performance and security
Page speed tuned and security tightened, to modern web standards.
Hosted on WebCrafters Cloud
North American hosting on Nginx and PHP-FPM with Redis caching, an edge CDN, WAF and DDoS protection, daily off-site backups and uptime monitoring.
The build
Start today
Tell us about your project. A project lead replies within one business day.
Two minutes to fill in, no obligation. You get a written quote with a fixed price and a start date, and it does not change unless the scope does.
- Written quote within one business day
- One project lead from your first message to launch
- Payment plans of up to 24 months
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