E-commerce · Maternity and baby products
NiPillows by Nipple911
A WooCommerce store for a Vancouver maker of breastfeeding nipple protectors, with Stripe payments, Canadian shipping and taxes, and product pages written for the searches new mothers actually make.
- Industry
- Maternity and baby products
- Location
- Vancouver, BC
- What we did
- E-commerce website, WooCommerce, SEO, Hosting
Objectives
What NiPillows by Nipple911 needed from this e-commerce project, and what we built for it.
The goal
Explain a product most shoppers have never heard of
What we built
Education pages and a diagram of how the product works, placed ahead of the shop.
The goal
Take orders securely
What we built
A WooCommerce store with Stripe checkout.
The goal
Ship across Canada without the owner touching a spreadsheet
What we built
Shipping and tax are worked out automatically at checkout.
The goal
Be found for the questions breastfeeding parents search
What we built
Product and education pages written around those questions.
Prototyping
NiPillows by Nipple911, page by page, before colour and photos.
The home page and the main inner pages as greyscale wireframes, for desktop and for phones. With colour and photography taken out, what is left is the structure: where the navigation, headings, images and calls to action sit on each page.
Colour and style
The look of NiPillows by Nipple911.
Warm off-whites with a rose accent and hand-script headings, to match a product that is made by hand.
Body text
HK Grotesk Pro
Content
What the site says, and where.
Product pages and education pages are written around the questions new parents ask, with a diagram showing how the product works.
Home
- Shop
- How NiPillows work
- About us
- Contact us
The build
How the NiPillows by Nipple911 website was built.
NiPillows needed a store that could explain a product most shoppers have never heard of, take orders securely and ship across Canada.
WooCommerce store
Built on WordPress and WooCommerce, with a product page that shows the patterns, the price and how to order.
Stripe checkout
Card payments taken securely through Stripe.
Shipping and tax
Canadian shipping and taxes are worked out automatically at checkout.
Education pages
Pages that explain how the product works, written around the questions breastfeeding parents search for.
Hosted on WebCrafters Cloud
Hosted and looked after on WebCrafters Cloud, with daily off-site backups and uptime monitoring.
The build
Start today
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- Written quote within one business day
- One project lead from your first message to launch
- Payment plans of up to 24 months
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